From the Swiss Watch Industry to the Broader Luxury Landscape
Dr. Dusica Lehmann is a luxury strategist, advisor, speaker and researcher whose work bridges academic rigour and direct engagement with the luxury sector.
Based in Switzerland and active across Europe, including Paris, London and Monaco, as well as the Gulf region, Dusica brings an analytical and independent perspective to questions of luxury strategy, authenticity, transparency and sustainable value creation.
Originally trained as an economist, Dusica entered the luxury sector through the Swiss watch industry. What began as a professional engagement with one of the world's most distinctive luxury ecosystems evolved into a deeper exploration of the factors that shape value, desirability and meaning in luxury. The perspectives gained through close engagement with Swiss luxury watch brands, suppliers, institutions and industry stakeholders continue to shape Dusica's work across research, advisory services and executive education.
True luxury is built with passion, sustained through excellence, and passed on with meaning.
Dr. Dusica Lehmann
Key qualifications and experience
Doctorate in Luxury, with a specialisation in value-chain transparency, traceability and sustainable value creation
Master of Science in Economics
Master of Science in International Business Development
20+ years of professional experience across private industry, international institutions, policy assignments and consulting
Strong focus on the watchmaking ecosystem over the past decade, working with independent Swiss ateliers and industry suppliers
Public speaking and economic projects involving institutions such as the European Commission and the World Intellectual Property Organization
Invited speaker, moderator and presenter across academic and professional forums, including the American Marketing Association, Originalluxury, the Luxury Symposium Monaco, and the International Society of Luxury Management (ISLUX) Paris.
Independent Thinking
Beyond expertise itself, her work creates space for independent reflection and meaningful conversations around the evolving role of luxury, sustainability, transparency and value creation.